Sometimes life just kicks us in the ASS! It happens to the best and worst of us, young or old regardless of race, religion or political/social standing. Shit happens. Life will occasionally get in the way of best-laid plans and prevent us from engaging in our own, daily grind. And as any blogger or social media influencer can attest too, when your only presence is online, inactivity can easily be the death of our tiny piece of the world-wide-web.
I have found many blogs that just stop! There is no warning. There is no explanation. The blogger is missing in action and I, as a regular reader want to know, “Where did they go? Are they alright? Why did they not return to or properly close out their blog?”
And, like many bloggers, I know the answers already because life has made me guilty of being an MIA blogger. I have, unfortunately, gone “AWOL” far too often in my blogging career. My recent absence started when my mother had a heart attack in March (which she has since recovered from), and ended with my illness rearing its ugly head and forcing me into treatment that left me useless until June.
For most of us, our blogs are our own social experiment. We may get paid for a ghost article or recognition for a photo taken, but in reality, it is our own labour of love that makes us pump out post after post. But when you’ve stepped away and neglected your own masterpiece for a decent amount of time it becomes difficult to find your footing and your voice again.
Once I was awoken from my drug-induced coma, I struggled to write. It had been so long since my last post, I didn’t know where to begin. I had to remind myself how and why this blog started. I reread my posts and relived the memories. It became apparent there was no love lost because I love to tell stories. I love to share what I’ve learned, experienced and lived.
So, before my rejuvenated mother decides to unfollow me, it is high time I attempted to salvage three years of work; blood, sweat and tears. Here then are my 7 tips for all you MIA bloggers on How To Rescue Your Little Corner of the Net!
Start Writing Regardless of whether your blog features very few words and your content mostly photos, you need to write a post and tell your readers why you went MIA. People are understanding and like you, life has also gotten in their way at times.
Inform Your Readers. If there will be any changes to your posting schedule or blog narrative etc. notify your readers in your return post. If you don’t inform them of any changes, they will expect the status quo.
Content! Content! Content! Ensure to create enough content to fill your regular or newly established schedule. No sense getting everyone’s attention only to go missing again from a schedule you’ve just advertised. People are understanding but they’re not going to be dragged around on a leash.
Engage! Remember when you were building your blog? Well, you are essentially rebuilding your blog now and so the same rules apply. Comment and interact with your readers so they know you’re really back. Participate in your WordPress or Blogger community. Bloggers active in their chosen community are more likely to attract others to their blog and build their readership.
New Look. New Feel. Depending on how long you’ve been gone and the blog sat inactive, tidy the appearance and/or navigation for a mini-relaunch. This demonstrates you are still vested in your own blog and therefore will likely be sticking around.
Grab the Webs Attention Promote the hell out of all your social media channels. Let the world know that you’re back baby! Attach links to your best old posts that are relevant in Facebook or Twitter. Run current campaigns and advertising via Instagram. Create a frenzy around your online presence until you see people returning to your blog.
Be Proactive Once you’ve re-established yourself online be proactive for the next time life comes hurling at you. Have at least 6 months worth of articles in the queue, scheduled and ready to go. Working this far in advance allows you some wiggle room when your attention is torn away.
~True North Nomad
Are you guilty of being an MIA blogger? How did you recover from an absence from the blogosphere?
“I’m BACKKKKKK!” – Not following TNN? WordPress User’s click button to your right. For everyone else, enter your email address and click “follow” bottom right and never miss an impassioned tale again!